Getting Started · 5 min read
Getting Started: Profile to Reviewed Ads
Prepare your website, confirm business facts and choose a goal before deploying. Follow the managed and one-time Google Ads paths without surprises.
Google Ads & digital advertising guides
Plain-English guides to Google Ads, Smart Bidding, AI campaign management and everything in between.
Getting Started · 5 min read
Multi-Platform Ads: Budget and Measurement
Decide when another ad channel is useful without splitting a small budget blindly. Includes a test plan and checks for duplicate attribution.
Getting Started · 5 min read
Why Google Ads Needs a Clear Review Process
Separate delivery, search intent and measurement problems instead of changing settings blindly. Includes a five-level review and incident example.
Getting Started · 6 min read
Google Ads Management Cost: Fees and Time
Compare Google Ads management costs without confusing fees with media spend. Work through DIY time, flat fees and one-time setup using your own numbers.
Getting Started · 5 min read
Small Business Google Ads: A First Review
Review offer, location, lead quality and budget before scaling a small-business campaign. Includes a worked example using transparent assumptions.
Getting Started · 5 min read
Facebook Ads for Small Business: A Test Plan
Plan a Meta ad around a useful outcome, suitable creative and working measurement. Includes a service-business example and lead-quality review.